Overview
In this conversation, Thomas Kueber discusses his multifaceted approach to design, emphasizing the importance of narrative, community, and human-centered design. He reflects on his journey from a curious child to a seasoned designer, sharing insights on the evolving role of design in technology and society. Kueber advocates for a future-oriented mindset in design, urging designers to tackle complex problems and consider the long-term impact of their work. He also offers advice for aspiring designers on embracing curiosity and expanding their interests beyond traditional design boundaries.
About the guest
Thomas Kuber is the cofounder of the Futur2 a creative design studio based in Berlin, Germany.
Podcast Summary
[00:00–02:27]
Thomas Kueber introduces himself not by title but through impact — designing digital products, services, systems, and user experiences that fit into broader strategies. He believes in defining work by what it achieves, not labels.[03:52–05:06]
His journey into design was driven by curiosity and storytelling. Initially interested in time-based media, his entry into digital design was sparked by the rise of the internet.[08:07–10:43]
After mandatory civil service in Germany, he explored graphic and video design, later moving into research roles. His career grew from curiosity and a desire to use tech for people-centric impact.[13:17–15:30]
Thomas critiques the over-fragmentation of design roles and argues for a holistic, community-driven, and human-centered approach. Moving to Berlin, he found support and direction through design communities.[18:35–20:54]
He and his business partner asked themselves deeper questions about the purpose of their design work, emphasizing long-term social responsibility over short-term outputs.[22:00–23:18]
Their studio uses foresight and speculative design (like dystopian futures) to help clients understand the broader impact of technology, with a balance of design, tech, and social responsibility.[24:32–25:40]
Kueber sees design as shaping relationships and organizations — not just interfaces. Their independence as a studio allows them to challenge norms and offer rebellious ideas when needed.[27:14–30:48]
He talks about his experiences in India, including work on future mobility. He argues that speed won’t define the future — rather, smarter and more contextual services will.[32:55–35:00]
Thomas outlines three core paradigms in design:Rooted in human needs
Breaking monotony and generic systems
Designing for long-term relevance (longevity over novelty)
[38:28–42:35]
Calls for designers to tackle harder, real-world problems beyond UI—such as humanitarian challenges—and to take ownership. He encourages blending design with art, philosophy, and social sciences for deeper insight.
Discussion takeaways
Design is a fragmented field, and it's more important to focus on what you create than how you label yourself.
Narratives play a crucial role in the design process, shaping user experiences.
Community and collaboration are essential for growth in the design field.
Designing for the future means considering the long-term impact of technology on society.
Human-centered design should be at the core of all design practices.
Curiosity and a willingness to explore beyond design are vital for personal growth.
Designers should not shy away from the complexities of their work and its implications.
The commoditization of design can lead to a loss of identity and uniqueness in products.
Designing for hard problems can elevate the profession and create meaningful impact.
A holistic approach to design can lead to more innovative and responsible solutions.
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